- Effective Odor Elimination: This activated carbon air filter replacement ensures your refrigerator remains fresh and free from unpleasant odors. Utilizing premium multimedia and activated carbon, it maximizes performance in odor removal. - Reliable Durability: Count on this air filter to maintain a clean environment within your fridge. For the best results, replacing the filter every six months is recommended. - Cost-Effective Replacement: Designed as a direct replacement for the W10311524 FreshFlow air filter, this product delivers the same high level of efficiency and functionality while saving you money. - Simple Installation: Each package contains four replacement filters, making it straightforward to install and replace as needed. Follow the instructions for consistently fresh air in your refrigerator. - Versatile Applications: Ideal for keeping fruits and vegetables fresh longer in your refrigerator, as well as preventing the mingling of odors between different food items. This filter is particularly suitable for households with multiple types of food storage needs. - High Compatibility: This filter is a perfect match for select Whirlpool, Maytag, and KitchenAid refrigerators, ensuring seamless fit and performance. - Quality Materials: Constructed from durable, high-quality materials to ensure effective and long-lasting odor control. Investing in this activated carbon air filter replacement is essential for maintaining a healthy and pleasant refrigerator environment.