Involving Customers In Service Development - EDVARDSSON PER JONAS BO MAGNUSSON PETER

This Book Deals With How Companies Can Involve Customers Or Users In Order To Learn With Them In The Field Of Service-based Business Development. It Presents A Variety Of Customer-involvement Approaches, Methods For Learning With Customers, And The Results Of Case Studies Conducted In Both Service And Manufacturing Companies Focusing On Value-creation Through Services.based On Research Carried Out By Several Research Groups Around The World, As Well As On Illustrative Cases, The Book Creates Actionable Knowledge Regarding Customer-involvement Which Will Be Useful For Both Practitioners And Scholars.benefits For Readers Include: An Understanding Of The Business Potential Of Learning With Customers And Other Users; An Overview Of The Fields Of Service Development And Customer-involvement With Regard To Concepts, Theoretical Frameworks, And Models, In Addition To Strategies And Techniques For Involving Users In Fruitful Ways During The Innovation Process; An Illustration Of The Cases Based On The Results Of Empirical Studies; And Managerial Implications And Guidelines Regarding How To Manage Customer-involvement During The Different Phases Of The Service And Business Development Process.