Electronic Commerce

Examine the latest developments in online business with cutting-edge coverage real examples actual business cases and hands-on applications found in the market-leading ELECTRONIC COMMERCE 12E. With comprehensive coverage of emerging strategies and today's most important technologies this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China India and Brazil. You also examine key topics such as social media and online marketing strategies technology-enabled outsourcing and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action. Language: English