Lip stain with a quickdry, wipeoff finish that leaves buildable, naturallooking color. Key benefits Wipeoff control: After the formula dries, remove excess with a damp cloth or a makeup remover wipe to reveal an even, stain. 30second dry time: Dries in about 30 seconds for rapid application and no sticky afterfeel, ideal for quick getready moments. Lightweight, comfortable wear: Matte finish with hydrating feel for smooth, noncakey coverage. Transferminimizing and activeready: Formulated to resist sweat, rain, and everyday friction and to minimize transfer to glasses, tissues, or skin. Easy compatibility: Works with common cleansing methods such as damp cloths and makeup remover wipes for simple removal and touchups. How it solves common makeup problems Reduces smudging and transfer compared to traditional creamy formulas. Lets you build color intensity without layering heaviness. Speeds up routine with fast dry time and straightforward wipeoff cleanup. Practical use scenarios Quick evening prep: Apply, wait 30 seconds, and wipe away excess for a polished look before heading out to dinner or an event. Active days: Use when you expect sweat, rain, or frequent movement; the formula helps maintain color while minimizing transfer. Onthego touchups: Reapply or adjust color between meetings or after a workout, then remove excess with a makeup remover wipe for a refreshed finish. Application tips Apply evenly and allow about 30 seconds to dry fully. Gently wipe excess product with a damp cloth or makeup remover wipe to reveal the final stain. Build coverage by repeating application and wiping as needed for the desired intensity. Performance notes Delivers a lightweight matte finish with a hydrated feel. Designed to minimize transfer and resist everyday friction without a sticky residue. Compatible with standard makeup removers and cloths for easy cleanup.