Industrial And Specialty Papers

Contents - 1. Product Development-an Overview- Introduction; The Opportunities Products Create; The Problems Products Create; The Product Development Cycle For Industrial Products; Consumer Product Evaluation; The Role Of Technical Research And Development In Product Development; Why Products Fail; Ten Philosophies Of Successful Product Development; Case Studies - 2. Marketing Research In The Specialty Paper Business- Introduction And Objectives; The Urgent Case For Marketing Research; General Definitions And Applications For Marketing Research; Professional Marketing Research; Practical Employment Of Marketing Research; Nonobjectivity In Research; The Scientific Method Of Investigation; Sources Of Marketing Information; Methods Of Collecting Data In Marketing Research; Kinds Of Marketing Research And Applications - 3.