Ms-65 Marketing Of Services

Ms-65 Marketing Of Services Block 1 - Services Marketing - An Introduction Marketing Of Services:conceptual Framework Role Of Services In Economy International Trade In Services,the Wto And India Consumer Behaviour In Services Block 2 - Services Marketing Mix Product And Pricing Decisions Place And Promotion Decisions Extended Marketing Mix For Services Block 3 - Strategic Issues Service Quality Managing Demand And Capacity Customer Retention Block 4 - Sectoral Applications-i Financial Services Tourism And Hospitality Services Health Services Case Study: Serving The Global India Block 5 - Sectoral Applications-ii Educational Services Professional Support Services: Advertising Agencies Telecommunication Services Product Support Services Total-5, Solved-5, Unsolved-0 June (2011-2013) December (2011-2012)