A 94% naturally derived exfoliating shampoo for medium to thick hair, normal to dry scalp Helps gently exfoliate & renew scalp Formulated with 10x more conditioning agents for added nourishment Contains Wintergreen derived salicylic acid to remove build-up that can clog pores Infused with a blend of Ayurvedic herbs including ginseng & organic turmeric to invigorate scalp when massaged in Sulfate cleanser-free formula with low lather is colour safe Reduces hair loss by 53% when used as part of the invati advanced™ 3-step system Infused with Aveda's own pure-fume™ aroma to boost the mood Delivers a soft, smooth & nourished afterfeel Free of silicone, parabens, mineral oil, petrolatum, formaldehyde, animal ingredients, synthetic fragrance & gluten Vegan & cruelty-free