Self-adhesive wallpaper: easy to apply quickly on a smooth surface, has a grid on the backing for easy cutting, just peel and stick the wallpaper to renovate your wall or furniture. Self-adhesive wallpaper: Glue-free, bubble-free and mess-free. Made of high quality eco-friendly PVC. Cleans easily and waterproof. Self-adhesive wallpaper: Multi-function: applied to decorate the kitchen, living room, TV backdrop, bedroom, bedroom wall. sofa, etc. Self-adhesive wallpaper: Removable. Easy to reposition if you make a mistake the first time. No sticky residue left. Self-adhesive wallpaper: Any questions, please feel free to email us and we promise a satisfied solution. Product Description Wallpaper Installation Step: Step 1: Cut the contact paper to desired size. Step 2: Peel part of the backing paper and fold it. Step 3: Stick the exposed adhesive sheet to the surface. Step 4: Smooth the paper using a clean cloth. In the meantime, continue to peel away the remaining backing paper little by little. Step 5: Remove air bubbles by smoothing the paper from the center to the edges. QUESTION ANSWER: Is this suitable for a kitchen backsplash? You can use it as a back-splash. It looks so real Cleans easily. Highly recommend. Can you remove this without removing the paint? Yes, of course. There is no sticky residue left when you remove the wallpaper. If you open a roll, which way does the brick turn, horizontally or vertically? Horizontal just as the picture.